01 Background
Redeveloping a park
isn't decided by facility design alone.
Park-PFI (the Public Park Establishment and Management System) is a Japanese scheme under which a private operator builds and runs facilities within a public park, returning part of the resulting revenue toward improving the park itself. A Park-PFI proposal is judged not only on how appealing the facilities are, but on what value the park brings to the surrounding town — and on how that value will keep being verified over time.
For this engagement, as a development company prepared its proposal for the bid, we handled the research and data design that formed the foundation of that proposal.
02 Approach
Starting from the park,
building the proposal from the area's context.
Rather than looking at the park on its own, we began by using the park as a starting point to read the character of the surrounding area and how people move through it.
APPROACH 01
Area potential analysis
Using GIS and related tools, we analyzed land use, facility location and accessibility across the park's surrounding area in multiple layers, to identify the role the park could play within the town.
APPROACH 02
Foot-traffic analysis
We analyzed the flow and dwell patterns of people in the surrounding area to quantitatively map who is likely to visit the park, when, and from where. We also examined installing foot-traffic cameras with post-opening measurement in mind.
APPROACH 03
Environmental indicator calculation
We calculated CO2 emissions and other figures within the park, putting the environmental value of the green space into a form that can be handled numerically.
APPROACH 04
Proposing a KPI and data-measurement framework
We designed KPIs tied to the proposal's concept and proposed a method for building the data needed to measure and verify them after opening. The aim was to hand the concept over to operations in a verifiable form, rather than leaving it as a statement of intent.
03 Outcomes
Turned the concept
into something verifiable.
- OUTCOMEBuilt the foundation of a proposal that demonstrates value through the surrounding area's context, not the park alone
- OUTCOMECalculated environmental indicators so the value of the green space can be handled quantitatively
- OUTCOMEProposed KPIs tied to the concept and a data-measurement framework for after opening
- FACTParticipated in the proposal (the bid was not selected)