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Quantitative Baseline Survey
for Urban Design

Turning impressions
into shared understanding.
This project is presented with the client's name and location withheld, in accordance with our agreement with the client
Optimistic (stronger policy) Baseline Pessimistic (accelerated decline) Future
CLIENT
Municipal government/Fukuoka Prefecture
LOCATION
Undisclosed
YEAR
2026
SCOPE
Population & workforce projections/Infrastructure and living-service sustainability analysis/Industrial structure analysis/Public sentiment survey analysis
01 Background

Building the foundation
so dialogue doesn't dissolve into impressions.

A long-term vision is drafted together with residents. In that dialogue, each participant speaks from their own lived sense of the city. That sense is valuable — but when discussion is built on impressions alone, it drifts. Sometimes the loudest voice ends up deciding the outcome.

This project organized, both quantitatively and qualitatively, the structural changes everyone needed to hold as a shared premise before that dialogue began — building the baseline analysis the discussion could start from. The goal was never to get a forecast exactly right. It was to get everyone looking at the same map.

02 Approach

Not a single forecast —
a range.

Present future population as one number, and debate gets pulled into arguing over whether that number is right. Instead, alongside a baseline that extends current trends, we designed three scenarios — policy succeeding, and policy failing — and presented the future as a range.

Optimism and pessimism aren't predictions.
They're assumptions for measuring how far policy can move the needle.

Projections were built not only for the city as a whole but district by district, in a single model where the district totals reconcile with the citywide figure. We validated accuracy with backtests that forecast the past from earlier data, and the report states the limits of the numbers plainly — including the fact that smaller districts carry larger relative error. To earn trust in the numbers, you have to be honest about what the numbers can't tell you.

03 Methods used

Population, infrastructure, industry, sentiment.
Four lenses, layered together.

The real issue isn't population decline itself — it's what happens downstream of it: a shrinking workforce, services reaching their limits, the sustainability of industry. We layered analyses of very different kinds to render that structure in three dimensions.

Districts with advancing aging (mesh cells) Public transit routes Overlap with walking catchments = where workforce pressure concentrates
Schematic/ The actual analysis results are withheld for confidentiality. This figure was created to illustrate the method and how to read it.
Data used on real engagements: national census, resident registry, future population projections (by mesh cell / region), National Land Numerical Information, regional input-output tables, public sentiment surveys, etc.
04 Outcomes

The numbers became something to talk from.

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